The Princess within
Nayomi is the region’s leading lingerie and nightwear retailer and is known for its feminine products that offer exquisite collections fit for any princess. Nayomi, which means soft and delicate’ in Arabic, is famous for its vibrant prints and luxurious fabrics. The brand operates in over 180 stores across the GCC and is growing by the day.
Shopping at Nayomi is a woman’s delight with an exciting new store design, aptly named the Princess concept.
The store is designed with an air of sophistication and elegance and is a unique blend of white and pink hues, integrated with hints of black and decorative lace prints. The new store concept offers a softer, more feminine feel to reflect the brand’s personality while providing a comfortable and enjoyable shopping experience The service in the stores reinforces Nayomi’s position with attentive store teams ready to pamper all of our customers with VIP treatment.
Nayomi believes that every woman is a princess and the brand aims to fulfil her heart’s every desire. From the young lady who is looking for something simple, modest and fun, to the spirited woman who is more adventurous and willing to be a little daring. Nayomi has styles and designs that will cater to your every wish.
Nayomi was founded in 1992 as a single lingerie store, and has evolved into a distinctive, leading brand within the region. It offers a number of key lines including fashionable lingerie, luxurious nightwear, stunning bridal ensembles, unique bath wear, slippers and exotic perfumes.
All Girls are Beautiful.
Mikyajy is one of the fastest growing cosmetic brands in the Middle East. Launched in 1999 as a single store concept, Mikyajy (meaning “My Makeup” in Arabic) has grown into a popular, lighthearted brand with over 250 stores across eight countries and 55 cities. In 2007 Mikyajy was ranked 29th in the Forbes Arabia Top 40 Arab Brands, which is an incredible achievement for a brand that was born only 12 years previously.
Stores offer a huge array of top quality European products to satisfy all the needs of a beauty savvy audience, with products ranging from color cosmetics to fragrances and make up tools.
Mikyajy has a reputation for being positive, fun and set on showing customers that “all girls are beautiful”.
This mindset is unparalleled in the region and makes women of all ages feel that Mikyajy is representative of them and their difference.
Mikyajy’s rapid expansion is reaching out across nations, making Mikyajy a go-to spot for women in the Middle East and helping young women to be creative in expressing their unique beauty.
Be the Legend
Mihyar is the Group’s own brand venture into traditional Arabic men’s fashion. The flagship store in Jeddah covers over 10,000 Sqft on two floors carrying an extensive product range exclusively for the Arabic man. The store is targeted to revolutionise the shopping habits of the Arabic man by bringing together branded ready to wear, designer and made to measure thobes alongside an extensive range of related footwear, undergarments and other branded men’s fashion accessories, all under one roof together with a coffee shop and a barber shop. Our collections are designed to bring out the best in male elegance and sophistication.
Mihyar represents the cumulative spirits of the Arabic man. Like the stallion of his heritage, he is unfettered by the bounds of his environment. He is the talisman that drives the spirit of men towards perfection. His history has created legends, built through generations of men that aspire to the moon rider’s status. All we do is centered on the driving force that continues this traditional within every man.
Following from the successful launch of Mihyar in Jeddah, the Group is growing the brands geography. There are now 9 stores in KSA.
Soiree understands a woman’s needs - her want to charm and surprise, her longing to captivate and delight, her desire to stay elegant and impress. Soiree opened its first store in Sharjah, UAE in 2010 and second store in Jeddah, KSA soon after. There are now 12 stores across the GCC.
Soiree’s store design is made up of a beautiful range of hues from shades of feminine ink, contrasted with moody grey and black details, with reflective surfaces throughout to create a sweet boutique atmosphere.
Soiree provides the ultimate retail environment for the discerning customer to purchase exquisite lingerie and accessories in a beautiful setting of ornate decorative mirror finishes, plush fabric seating and walls, gorgeous reflective wallpaper, and bespoke quirky pink crystal chandeliers.
Inspired by love and adoration, Soiree displays a range of merchandise to enable women to show off their playful nature. Soiree stores have an exclusive range of products for the body that soothe, refresh or renew. Body lotions and a wide range of beauty products present perfect complements to the fashionable styles of lingerie that Soiree has to offer.
The Soiree team aim to offer tasteful lingerie & accessories for couples to celebrate occasions from honeymoons to anniversaries and the many other special times in a couple’s life together.
Nayomi Beauty Salon
Nayomi Beauty Salon invites you to indulge your inner Princess and step into our world of beauty and pampering.
Established in 2009 by the Kamal Osman Jamjoom Group, specialist retailer of powerhouse Brands, our Beauty Salons provide highly personalized service in elegant and sophisticated salons, at affordable prices.
From blow dry to professional hair treatments, targeted facials and relaxing massage, perfectly manicured hands and desirable lashes, each service is provided at the highest professional level.
Our carefully selected staff are fully trained and certified with high standards by beauty partners such as Kérastase, L’Oréal Professional, Guinot, M.A.C., CND, OPI and Essie, to ensure that every lady who visits our salon leaves feeling beautiful, rejuvenated and relaxed like a real Princess.
Nayomi Moda is a natural extension to the Group’s focus on combining the best international designs and materials for a traditional, conservative and modern Arabic woman. Combining luxurious fabrics, following feminine shapes, eye-catching detail and color coordinated accessories; Nayomi Moda has modernized the traditional Moda and shaila. The brand delivers a variety of ready to wear designs and accessories that allow our customers to create a complete look, which is highly fashionable and on trend.
When entering a Nayomi MODA store, visitors will step into the world of glamorous fashion, with vibrant colours, modern lighting and attentive staff to introduce this exciting new offering. The Group opened its first two stores in KSA in 2013 and looks forward to rolling out an ambitious store development plan over the next two or three years.
Early Learning Centre (ELC) is a leading UK based company owned by Mothercare plc. ELC is a designer and retailer of toys and other children’s products primarily for the 0 to 6 year age range. The ELC brand is synonymous with children and parenting. The brand carries a reputation for specialism, quality, safety and innovation in providing products and services for mothers, mothers-to-be, babies and young children.
ELC create fantastic toys that help develop vital skills, toys that help children get off to the best possible start, and toys that are tremendous fun. All their toys are designed to help children explore the boundaries of their imaginations and creativity and to make learning fun. ELC works closely with child development experts, from child psychologists and nursery school teachers to mums and children themselves, to design and create its products.
In the Middle East, KOJ represents ELC and is present in KSA, UAE, Oman and Qatar with nearly 90 stores. KOJ has been a franchise partner for over 15 years across the GCC.
The Body Shop
Beauty with heart
The Body Shop is the original, natural and ethical beauty brand, with over 2,500 stores in over 60 markets worldwide. A global retailer of toiletries and cosmetics, The Body Shop is a UK based brand owned by L’Oreal. The Body Shop in Western Saudi is represented by KOJ who has been a franchise partner for over 20 years with over 120 stores.
The Body Shop believe true beauty comes from the heart. For them, beauty is much more than a pretty face. It’s about feeling good and doing good too. They make their products with love and care.
They source some of the finest raw ingredients from the four corners of the globe. They harness the skills of artisan farmers and add their expertise to create effective products that are wonderful to use.
The Body Shop trade fairly, to the communitie’s benefit as well as you. They never test on animals, and all their products are 100% vegetarian. They campaign with passion on issues close to their heart, because activism is in their blood.
They always keep people, animals and the planet in mind. So when you shop with them, you are choosing “BEAUTY WITH HEART”
Neal’s Yard Remedies
Ethical Organic Health & Beauty
Neal’s Yard Remedies is a UK private brand established in 1981 with their first store in Covent Garden. They pride themselves in natural remedies, skin and body care by bringing the expertise of the apothecary to health and beauty. They develop their products by combining traditional organic plant extracts with the latest advances in green chemistry to bring you the most effective, natural and innovative range of organic health and beauty care available.
KOJ is a franchise partner, we have 10 stores across the GCC.
We Believe in Organic Beauty
This means beauty made with
organically grown natural
ingredients, with all their
vitamins and minerals, and without the synthetic chemicals found in other skincare that we believe could do you or the planet harm.
We have the world’s largest collection of Soil Association certified, organic health and beauty products.
We follow the Precautionary Principle – a social responsibility to protect the public from exposure to harm.
This means you won’t find parabens, GMOs, mineral oils, synthetic fragrances or colors, or anything else we believe could cause you or the planet harm in any of our products. Just lots of lovely pure natural and organic ingredients.
We believe in honesty and indicate every organic ingredient on our labels and website with a star*.