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Built with Good People.
Driven by Purpose.

Our mission is to build successful leading businesses that improves a quality of life through the creation of meaningful jobs in our communities that challenge people to grow in an ethical and fair environment, whilst having fun.

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Partnerships Built on Trust.

At Kamal Osman Jamjoom Group (“KOJ”), we believe that trust is the first secret of success. By demonstrating this trust with our partners and staff over our 40+ year heritage, we have achieved significant and sustained growth.

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History

Established in 1987, the Kamal Osman Jamjoom Group started its business operations with one of the earliest The Body Shop franchises in Jeddah, KSA. Since then, the Group has evolved to become a leading independent brand owner as well as a trusted long-term franchise partner.

Today, the Group has over 600 stores, employing about, 2,000 professionals representing a global mix of 50 nationalities working across eight countries.

The Origin of KOJ

Founded by Kamal Osman Jamjoom at the age of 27 after he left a career at Procter & Gamble. The company rode the wave of the Gulf infrastructure boom, starting its very first business operations with a single The Body Shop franchise store in Jeddah, Western Saudi Arabia.

Birth of the First Private Label

After a franchise agreement with lingerie brand Triumph didn't work out, KOJ made the risky but pivotal decision to create its own private label rather than closing shop. They launched Nayomi, a home-grown lingerie and nightwear brand tailored to the Middle Eastern community. Today Nayomi is the largest lingerie & nightwear brand in the Arab World

Expanding into Cosmetics

Spotting a gap in the Middle Eastern market for affordable yet high-quality makeup (which was then dominated strictly by premium international brands), KOJ launched its second major private label, Mikyajy.

Founding KOJ Interiors & Tech Integration

To support its rapidly growing retail footprint across regional malls, the group expanded its capabilities by establishing KOJ Interiors (KOJI) to handle specialized fit-outs and design. In 2006, the group kicked off a major modernization era by partnering with Oracle to centralize its inventory tracking and supply chains across the GCC.

Catering to Arab Men

KOJ expanded its homegrown private label strategy beyond female-focused segments by launching Mihyar (The Moon Rider). The brand revolutionized the premium Arab menswear space by offering ready-to-wear thobes, footwear, and accessories under one roof.

Franchise Diversification

The group aggressively diversified into other retail sectors, taking on major international franchise partnerships including Neal's Yard Remedies, Early Learning Centre (ELC), and LEGO.

Omnichannel & Pandemic Pivot

Facing shifting global markets, KOJ rapidly scaled its digital operations. Moving away from a purely brick-and-mortar legacy, the group transformed into an omnichannel powerhouse, with mobile traffic scaling exponentially to represent the vast majority of their customer interactions.

The Body Shop and Subway Acquisition

Marking a major full-circle milestone, KOJ acquired The Body Shop’s UAE operations. The acquisition cemented KOJ as the largest regional franchise partner for The Body Shop International across MENA, alongside its expansion into food and beverage brands like Subway.

Jamjoom Fashion IPO

Marking a major corporate restructuring milestone, the group advanced its core retail branch, Jamjoom Fashion Trading Company, toward a public listing by initiating an Initial Public Offering (IPO) on the Saudi Parallel Market (Nomu).

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Our Subsidiaries

A family of leading businesses united by shared values, operational excellence, and a passion for serving our customers.

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Jamjoom Fashion
Ladies & Mens Fashion

We are regional leaders in private label retail fashion. We combine beautiful designs with high quality materials to dazzle customers, in store and online.

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The Body Shop
Cosmetics & Beauty

By demonstrating this trust with our partners and staff we have achieved significant growth in a very short period.

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KOJ Interiors
Fit-out & Build Projects

KOJ Interiors (KOJI) is one of the regions award winning design and turn-key fit-out solutions. Rated for two years running in the top 10 fit-out firm Powerlists of 2023 and 2024.

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Subway
Food & Beverages

Aims to bring together a variety of popular quick-service dining options, offering a wide range of meals and snacks to cater to different tastes and preferences.

Kamal Osman Jamjoom

Resilience, hard work and unwavering commitment are the foundations of our success.

Kamal Osman Jamjoom

Chairman of the Board

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Our good people are the heart of our organization.

Hisham Al Amoudi

Chief Executive Officer

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Hisham Al Amoudi
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About us

Our Subsidiaries